CRM Logistics
B2B Product Design
High-end VFX and editing tools required steep learning curves and costly subscriptions, putting them out of reach for small studios and solo creators. Edbost identified the need for democratized AI-powered creative tools that simplified advanced workflows.
Client:
Book A Mover
Role:
Product Design
Year:
2025
Challenge
Designing the CRM required a deep understanding of the company’s operational workflows, from driver assignment to job tracking and customer communication. The business had complex, interdependent processes that weren’t previously digitized, so translating those into an intuitive system demanded careful mapping of real-world tasks. Balancing flexibility with simplicity and designing for users with varying levels of tech proficiency posed a core challenge.
Objective
To create an efficient, easy-to-use CRM platform that enables real-time management of customers, drivers, bookings, quotations, and invoices. The system needed to handle dynamic logistics data while providing clear, actionable interfaces for staff. The design aimed to reduce operational friction, improve accuracy, and enhance internal coordination across teams—ensuring that every move, from quote to completion, could be managed seamlessly.
Results
The CRM system enabled Book A Mover to centralize logistics, reduce manual work, and improve response times across booking and driver coordination. Early feedback indicated higher task efficiency and better visibility into active jobs, with users noting significant time savings and easier information access.
